It's VerreEncore's 5 month anniversary with Etsy I so happy to be celebrating a milestone: 100 Sales!
Hard work does pay off. There's a lot that when into each sale, and I'm appreciative for each one. It's wonderful knowing my creations are enjoyed by others, and the excitement never leaves. The feedback I've received warms my heart and keeps me motivated.
I think it only fitting to give a few bits of advice that have been particularly helpful for me along the way:
1. Work on constantly improving your product and productivity. The only way to sell something is to make it something people want to buy. Seems like a Philism, but it's the truth. You've got to "get real." I'm always trying to develop new ideas and pieces. It keeps my shop fresh, and opens new doors to new customers.
2. Clear, Captivating, & Quality pictures are not only good, they're necessary.
Online shopping, people rely on visuals to relay the product. This is why having well-lit shots with many angles is so important. Scroll through the listings and stop on an item that catches your eye. Ask yourself why this image was it? Chances are it has great contrast, color, and overall clarity. Try to emulate this in your own. I probably spend a fourth of my time on creating good photos.
*bonus: in making treasuries, good photos have a much better chance of selection
*double bonus: notice those featured sellers always have top-notch photography...
3. Be visible on Etsy. Sometimes it feels as though you're just not being seen. I know because I've been there. In such a wildly talented group, how do you stand out?
Unfortunately, even if you have the best product there is, if it's not seen, it's not going to be sold. Although there are many ways to stay visible on Etsy, these are some easy to do: post in the forums and help others (w/ a captivating Avatar... you never know), listing daily (get a taste of front page, and avoid sinking), creating treasuries (great way to support others too, and a way to involve yourself in the community), and getting involved in groups like street teams (I still need to learn how to this)
4. Customer Service! "Yay a sale," but remember it's going to someone who thinks your item is great enough to buy. For me, it's the attraction and beauty of buying handmade; an interaction between artist/crafter and those who support their work. This is why I try and treat every customer as if they were the only one I have. I'm so appreciative for each sale, and reflect that by thanking my buyer, shipping promptly (well-packaged and a nice hand-written note), responding to Convos, leaving feedback, and guaranteeing their satisfaction.
5. Shop Policies. These can be a life-saver if you ever are caught in a sticky situation, but even the day-to-day they are helpful. I read repeatedly in the forums about those who avoid shops without policies. It's a quick fix, and while it can save you a potential future headache, it might also be a missing link between you and your customers.
There are plenty more words of wisdom I could extend, but these are the most important lessons I've learned so far. And hey, who doesn't like free advice?
Last but certainly not least: Thank you to the fabulous Etsy community! I can't begin to put into words how appreciative I am for the support, camaraderie, advice, friendship, and inspiration.